For scaling brands that are able to run at least $10k+/month in paid media.
Who we work with. And who we turn away.
Two founders, a hard client cap, and a qualification list we actually enforce. Published so you can check the fit yourself before either of us spends a call on it.
We cap our client count on purpose.
Not a capacity failure. A design choice. The thing brands pay for, judgment on where the next dollar goes, does not delegate. The large-roster agency model optimizes for the agency. Ask anyone who has been client number thirty-seven.
A hard cap means every account gets founder-level attention. It also means we say no a lot. This page is the list we say no with.
Non-negotiables.
- $10k+/month in paid media. Below that, structural leaks are usually smaller than a retainer. You are better served by our free tools until spend grows.
- Proven product-market fit. Ads amplify what exists. If the product has not proven it converts, paid traffic just buys the lesson faster.
- DTC, subscription-first preferred. Repeat-purchase economics are where our retention-first system outperforms most. The LTV math is the point.
- Founder signs and decides. A marketing manager can champion internally. The founder makes the call. We do not close without founder sign-off.
What makes an account thrive with us.
In-house creative capacity
A team or contractor who can produce creative and landing page volume. Counterintuitive for an agency to say, but brands that absorb production internally scale fastest with us: we supply direction and research, you multiply output.
Retention data exists
You can pull repeat rate, cohort revenue, and margin without a two-week archaeology project. Our system's first move is computing your CAC ceiling. It needs inputs.
Appetite for honest numbers
Our first deliverable is often uncomfortable: the real aMER behind the blended ROAS. Brands that want the number, not the story, get the most from us.
A decision-maker who engages
Weekly verdicts need someone on your side who reads them and decides fast. Judgment plus speed is the whole edge.
When we will tell you no.
- Spend under $10k/month. Take the free stack and system pages, run them in-house, come back when spend grows. We mean that literally.
- You want a button-pusher who executes your strategy without pushback. That partnership fails on both sides.
- Product or logistics cannot absorb growth yet. Fix that first. Ads amplify whatever exists, including problems.
- You expect marketing to fix a broken offer. Research can diagnose it. It cannot outrun it.
- You need a full-service everything agency. We do paid acquisition with a research core. Email, SEO, and brand are other people's craft.
How an engagement works.
Retainer plus a performance component tied to incremental revenue above a baseline we log together at close. The baseline is written down on day one, so the performance math is never a debate later. We win when the growth is real and attributable, which is also why we start every account with measurement, not creative.
The first weeks look like the audit: unit economics, signal quality, the angle read, measurement structure. Direction first. Volume second.
The honest pitch in one line: if your account's gap is production volume, hire the tools. If the gap is direction and judgment at $10k+/month of spend, that is the part we sell.
Check yourself against the list.
Four gates, four green flags, five disqualifiers. If you clear the gates and recognize yourself in the green flags, the next step takes two minutes. If you don't yet, the free resources are genuinely built to get you there, and the door stays open.
Start with your numbers, not a sales call.
Step 1: run your account through the calculator. Your aMER, your CAC ceiling, and the monthly leak, in two minutes. It is also the first thing we would ask you anyway.
Step 2: gates cleared and the verdict says there is money on the table? Request the audit.
Run your numbers Request the full audit